How should I request consent for non-TCF, non-ATP vendors?

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Dan Vicarel

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May 23, 2025, 12:40:58 PMMay 23
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Hello, I was redirected here from this AdMob Help Community post.

I am trying to request consent from mobile users to initialize the Unity Analytics SDK. Unfortunately, Unity Analytics is not registered with the TCF Vendor List, nor is it on Google's Ad Tech Providers (ATPs) list (again, I'm asking about Unity Analytics, not Unity Ads). While TCF and Google's UMP both seem like general consent frameworks, the "Privacy & messaging" settings in AdMob (where we configure UMP) seem very ad-focused. How should I request consent for a non-TCF, non-ATP vendor like this?

Solutions I've considered:
  1. "Add purposes for your own use" and select "Understand audiences through statistics or combinations of data from different sources" with a lawful basis of "Consent". However, I'm not sure if this is technically (legally) accurate, since my app is not collecting the data, only allowing Unity Analytics to do so.
  2. Have a separate consent dialog for Unity Analytics before showing the Google UMP form. However, multiple consent dialogs is not an ideal UX.
Any guidance would be much appreciated. Thank you!

Mobile Ads SDK Forum Advisor

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May 23, 2025, 6:25:49 PMMay 23
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Hi,

Thank you for contacting the Mobile Ads SDK Support team.

I see that you are discussing about Unity Analytics SDK, but kindly note that our support channel can only best assist you with regards to Google Mobile Ads SDK implementation and technical issues. We recommend that you reach out to the Product Support Team as they're the appropriate team that could help you in this.

Thanks,
 
Google Logo Mobile Ads SDK Team

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[2025-05-23 15:24:34Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01qY3zp:ref" (ADR-00307907)



Dan Vicarel

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May 26, 2025, 10:35:48 AM (14 days ago) May 26
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Thanks for the response. I was just using Unity Analytics as an example. My question was about how to request consent for non-TCF, non-ATP vendors through Google UMP in general.

- Dan V.

Mobile Ads SDK Forum Advisor

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May 26, 2025, 6:09:33 PM (14 days ago) May 26
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Hi Dan V,

Thank you for getting back to us.

As stated in the document Publishers who want to work with non-TCF ad technology providers (ATPs) should work directly with their CMPs.

Thanks,
 
Google Logo Mobile Ads SDK Team

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[2025-05-26 15:08:29Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01qY3zp:ref" (ADR-00307907)



Dan Vicarel

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May 28, 2025, 11:40:11 AM (12 days ago) May 28
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Right, but what if we want to provide consent for a non-TCF vendor that is not an ad-tech provider (e.g., an analytics provider like Unity Analytics) and does not have its own CMP? It's sounding like the only option is to build a separate, bespoke consent window...

-Dan V.

Mobile Ads SDK Forum Advisor

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May 28, 2025, 4:42:07 PM (12 days ago) May 28
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Hi Dan V,

As of now, I can see the information about the publishers who want to work with ATPs that have their CMPs. As stated earlier, our team can best assist with Google Mobile Ads SDK implementation and technical issues. We recommend that you reach out to the Product Support Team as they're the appropriate team that could help you in this.

Thanks,
 
Google Logo Mobile Ads SDK Team

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[2025-05-28 13:41:13Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01qY3zp:ref" (ADR-00307907)



Dan Vicarel

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May 30, 2025, 11:02:22 AM (10 days ago) May 30
to Google Mobile Ads SDK Developers
Again, I am not asking about an ATP; I am asking about an analytics vendor.

I tried filling out the "Contact Us" form at that Product Support Team link. The only "Contact option" that I get is to post to the Help Community. I have already tried the AdMob Help Community (see link in my first message), but I see that the link in this Case is to the Ad Manager Help Community. I have posted there and hopefully will get some more info.

Thanks,
Dan V.

Mobile Ads SDK Forum Advisor

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May 30, 2025, 2:41:12 PM (10 days ago) May 30
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Hi Dan V,

As stated earlier that our support channel can only best assist you with regards to Google Mobile Ads SDK implementation and technical issues or Ads issues. However, kindly share with us the app ID and ad unit ID privately so that I can route this case to the appropriate team. 

You can provide the requested details via reply privately to the author option.

Thanks,
 
Google Logo Mobile Ads SDK Team

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[2025-05-30 11:39:46Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01qY3zp:ref" (ADR-00307907)



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